Those that came across publishing know that the bigger runs you print, the lower is the price per copy. When printing by digital machines the price per copy doesn‘t change so much as this type of printing is cheaper because no print forms are used. When other printing technologies are used print forms are needed and they are manufactured for every order – once you use a print form, it can‘t be reused again. The price of the print form is equally divided to every printed page, so when you order larger quantities, the price per copy diminishes.

You shouldn‘t forget that machine preparation is calculated into the price as well and is proportionally divided to every single copy. The price of forms and the cost of machine preparation stays the same no matter if you print 1.000 or 10.000 copies of the same publishing.